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Hi! 👋
Meet Yaya.

A personal organizer for your mental load.

A doula for your invisible labor.

The tamer of your household chaos.

What We Do

Yaya is your secret weapon for outsmarting the mental load and creating a buffer between you and the edge of your sanity. 

We drop knowledge like you drop dollars on summer camp. Short on time but need brain space relief, like, yesterday? Our power hour is a quick-fix wonder. Ready to overtake your household chaos once and for all? Our master class is the ultimate mental space deep clean. 

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Say No to the Red Zone.

We've cracked the code on dodging that disaster zone where meltdowns and parental panic go to party. The Red Zone. You know it – the place where your sanity takes a nosedive and your wallet cries. 

Grab a Co-Pilot.

Wave goodbye to mental gymnastics. Meet your new trusty sidekick, Todoist, ready to take on the mental heavy lifting for you. Think of it as your brainpower backup.

Evolve or Bust.

Your family's like a shape-shifting creature, and our methods morph right alongside. Give the 🖕to quickly-outdated and eye-roll-inducing advice. Yaya flexes with your family, your priorities, and the things that make your family tick.

How We Do It

Yaya is a practicality-only zone with systems and strategies for avoiding parental meltdowns, a sidekick named Todoist to do your thinking, and a bag full of tricks as delightful as the bag of snacks you carry with you at all times.

Everything we do is grounded in three main principles:

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